Introducing Inverse, the amazing hair tool that uses ice-cold technology to condition hair and lock in hydration. Inverse was created by David Roe, a forward-thinking hairstylist based in Tauranga in New Zealand’s beautiful Bay of Plenty.
The Inverse Story
The story began when David started experimenting with ice as a hair conditioner. His curiosity was sparked when his wife rinsed her curly hair with ice-cold water and her typically frizzy tresses gained more definition and shine. It was soft and smooth to touch and her curls fell naturally in groups. David began to suspect something very unique was happening within his wife’s hair. But at the time there wasn’t any information available to explain what might be occurring.
Heat is a huge part of our hair routines, both in-salon and at home. While it’s effective, it’s also incredibly damaging to our tresses, leaving it dry, brittle, and frizzy. In a bid to reverse this damage we use chemical-filled masks and conditioners and spend hundreds of dollars on expensive treatments trying to regain our hair’s natural lustre.
The turning point
David asked himself. Why create barriers to damage, when you can stop it altogether? What if we could restore hair in a natural way? What if frizzy, uncontrollable hair could become soft and smooth?
He set out to dig deeper, exploring the benefits of cold temperatures on hair and keratin. He discovered that cold is good, but sub-zero temperatures are where the magic happens. Locking in moisture is key to healthy hair that shines, feels smooth, and has radiant colour.
Equally important was to find a way to apply ice to hair without the discomfort of dipping your head into an ice-filled bucket. David and the team tested and retested many different designs to create a device that is not only easy to use but removes the barriers of hot styling devices. Inverse allows you to apply the patented cold conditioning system to your hair any time you like, comfortably and easily.
Change is here
The refined and elegant tool that is Inverse was born. Inverse makes conditioning effortless and changes the way you treat your hair. It reverses the damage of heat styling and will end your search for the perfect conditioning product. The best bit? The more you use it the better it gets.
The Benefits of Inverse
Inverse is the world’s first conditioning system using the power of ice. It locks in moisture and keeps hair healthy while making it soft and smooth with great shine and definition.
It does this by restoring your hair at a micro level, giving you healthy hair from the inside out. The high temperatures of heat treatments remove moisture from your hair but Inverse works by locking it deep inside each strand. This gives your hair a silky, soft feel and makes it easy to style and manage. Curls fall naturally into groups rather than frizzy bunches. Plus, because Inverse strengthens your hair with hydration and deep restoration within the fibres, it’s stronger meaning less breakage.
In addition to all of this, Inverse uses no chemicals, no heat, no cords, and creates no mess. It’s a pretty unique tool.
You can see Inverse’s FAQ’s here.
WIN, WIN, WIN
We have one Inverse Hair Conditioning System valued at $179 to give to one of you lucky MM’ers. To enter all you have to do is purchase 40+ or 55+. If you’re a subscriber you’re automatically in the draw.
David’s back next week to tell us why our hair thins. 😊
See you soon.